Does Wisewool™ smell of wool? Discover why this aroma highlights its natural characteristics and purity.

Comparing New Zealand and Australian strong wool? Explore differences in quality, sustainability, and usage. Find out which wool suits your needs best.

Strong wool plays a vital role in many industries, from upholstery to carpets. New Zealand and Australia, two global leaders in wool production, often compete for the spotlight. This article unpacks the differences between their strong wool to help you decide which is right for your project.

Gisborne, on New Zealand’s East Coast, is renowned for producing high-quality strong wool, ideal for carpets and upholstery. Its temperate climate, lush pastures, and sustainable farming practices create perfect conditions for raising sheep that yield durable, coarse fibers. Local farmers combine multi-generational expertise with modern innovation through companies like Wisewool, ensuring Gisborne remains a global leader in strong wool, meeting the demands of eco-conscious markets.