Our Story
01
It all began with a desire to bring the wool industry back to its best. Wool has long been a cornerstone of Aotearoa's industry and identity. But when a sharp shift in consumerism saw manufacturers sidetracked by synthetics, our famed natural super fibre fell from favour. Wool prices took a hit, and farmers bore the brunt of it.
02
We had to do something. With five generations of wool handling in our family, we felt a responsibility to our whenua and community in Tairāwhiti Gisborne. So we created a super wool — a Wisewool.
A revolutionary material engineered by intertwining wool fibres into tiny spring-like buds that enhance its inherent bounce and resilience while retaining wool’s incomparable natural attributes.
03
Now, at last, a growing environmental awareness is seeing the pendulum swing back in favour of natural and renewable fibres.
Product origins, composition and sustainability have regained their rightful value, and our 100% natural and chemical-free Wisewool is leading the charge.
