When it comes to crafting sustainable premium mattresses, the combination of wool and latex is considered the “Gold Standard”. This duo brings together unmatched comfort, temperature regulation, and sustainability. Here are five reasons why wool and latex are the perfect match for a mattress.

Gisborne, New Zealand, produces some of the world's finest strong wool. Discover the top 5 reasons why its exceptional quality stands above the rest.

Wool or synthetic for better sleep? Studies in 2025 reveal the surprising benefits of wool over synthetic alternatives in enhancing sleep quality.

Choosing between wool and synthetic materials in mattresses? Compare comfort, durability, cost, and sustainability to make an informed decision.

Wool is a strong, versatile material that performs well in factories. Discover its benefits, from better yield to ease of application, and learn about its minor limitations.

Discover how Wisewool™ needle-punched blanketing enhances mattress comfort and support. Learn about GSM options, loft variations, and the benefits of this sustainable material.

Wisewool™ is redefining how the world uses strong wool with this innovative and sustainable product that celebrates New Zealand’s heritage and future.

Hot sleepers rejoice! Wool bedding naturally cools, wicks moisture, and provides unmatched comfort. Find out why it’s the ultimate solution for restful nights.

Explore the benefits and drawbacks of pure New Zealand strong wool compared to wool blended with synthetics. Make an informed choice for your needs.

Does Wisewool™ smell of wool? Discover why this aroma highlights its natural characteristics and purity.

Comparing New Zealand and Australian strong wool? Explore differences in quality, sustainability, and usage. Find out which wool suits your needs best.

Strong wool plays a vital role in many industries, from upholstery to carpets. New Zealand and Australia, two global leaders in wool production, often compete for the spotlight. This article unpacks the differences between their strong wool to help you decide which is right for your project.

Gisborne, on New Zealand’s East Coast, is renowned for producing high-quality strong wool, ideal for carpets and upholstery. Its temperate climate, lush pastures, and sustainable farming practices create perfect conditions for raising sheep that yield durable, coarse fibers. Local farmers combine multi-generational expertise with modern innovation through companies like Wisewool, ensuring Gisborne remains a global leader in strong wool, meeting the demands of eco-conscious markets.