What is Wisewool™? Sustainable Strong Wool Redefined
Wisewool™ is redefining how the world uses strong wool with innovative, sustainable products that celebrate New Zealand’s heritage and future.
Key Takeaways
Premium Wool Products: Specialising in high-quality strong wool for various industries.
Sustainability First: Focused on eco-friendly practices and renewable materials.
New Zealand-based: Proudly supporting local farmers and the global wool industry.
Innovative Uses: Revolutionising traditional wool with cutting-edge applications.
Global Impact: Delivering natural solutions to a growing eco-conscious market.
Understanding The Mission
Wisewool™ is a New Zealand-based company that champions strong wool—a resilient, natural fibre sourced predominantly from Romney and other thicker micron wool sheep breeds. As advocates for wool’s sustainability and versatility, Wisewool™ creates products that cater to industries ranging from furniture and craft to luxury textiles and bedding.
Why Choose Wisewool™?
1. Commitment to Quality
Wisewool™ prioritises the highest standards in wool selection and processing. The company partners with farmers who share its commitment to animal welfare and environmental care, ensuring every product reflects excellence. Wisewool™ also only manufactures 100% wool products, ensuring no synthetic traces or composition are found in any of their products.
2. Sustainability as a Core Value
We don’t use the term Enhancing Nature for no good reason. Wool is inherently sustainable, renewable, biodegradable, and 100% natural. Wisewool™ takes this further by employing low-impact processing techniques and championing circular economy initiatives. Their approach minimises waste and supports eco-conscious manufacturers and consumers.
3. Supporting Local Communities
Wisewool™ is deeply rooted in New Zealand’s heritage. By working closely with local farmers, the company helps sustain rural economies while celebrating the rich tradition of wool production.
Wisewool™ has created financial value and processing efficiency gains, allowing it to pay farmers more than market value without adding cost to Wisewool™ customers.
“On average, Wisewool™ are paying farmers 50c/kg or more above market value. This Wisewool™ bonus means that a lot of wool farming operations are now financially viable. Wisewool is driven to keep wool available in the world today and this can only be done if farmers keep growing sheep to produce this wonderful product. If they are not covering costs for shearing then they will no longer grow beautiful wool. There used to be 75 million sheep in New Zealand 20 years ago and now there are closer to 20 million.”
- Henry Hansen
4. Innovating Wool for Modern Needs
From upholstery fills to high-performance acoustic panels, Wisewool™ pushes the boundaries of what strong wool can do. Their innovative solutions offer alternatives to synthetic materials, blending functionality with eco-responsibility. Furthermore, their innovation team can help you make the best use of different Wisewool™ products for your designs and process.
5. 100% Owned Fifth Generation Family Business
Wisewool™ is a 100% family-owned business in the wool industry for over 130 years. The company is now on to its fifth generation of family; we take pride in everything we do.
What Products Does Wisewool™ Offer?
Wisewool™ specialises in versatile applications of strong wool, including:
Furniture Upholstery: Resilient padding that provides comfort and longevity.
Bedding Materials: Natural, breathable fills for duvets and mattresses.
Craft & DIY: Raw wool products for artisans and hobbyists.
In Summary
Wisewool™ is more than just a strong wool supplier—it’s a visionary leader in sustainability and innovation, creating products that benefit people, animals, and the planet. Their dedication to New Zealand wool ensures a future where quality and eco-consciousness go hand in hand.
Want to experience the benefits of Wisewool™ for yourself? Learn more about our products or get in touch today to explore tailored solutions for your needs.